INFORMATION.Nouvelle Vague interprets philosophy, sensibilities, and stories that are hard to feel in a video as a video language appropriate for the brand.
01-3.PIECE OF CITY | DAEJEON EXPO Director, Jiwoong Park Producer, Junghun Kim Line Producer, Guenbum Park A.D, Chanyoung Ann SPECIFICATIONS
3840 x 2160, Screen Size 23.97, Frame 2024, Year 01-3.PIECE OF CITY | DAEJEON EXPO Director, Jiwoong Park Producer, Junghun Kim Line Producer, Guenbum Park A.D, Chanyoung Ann
SPECIFICATIONS
3840 x 2160, Screen Size 23.97, Frame 2024, Year
The third episode of Piece of City tells the story of Daejeon Expo, first held in 1993 and the beginning of the city’s identity as Korea’s City of Science. Once a symbol of national pride, the site has become one of Daejeon’s most loved landmarks, where people of all ages gather and spend time together. This episode captures the Expo’s lasting warmth and spirit.
01-2.PIECE OF CITY | JUNG-DONG Director, Jiwoong Park Producer, Junghun Kim Line Producer, Guenbum Park A.D, Chanyoung Ann SPECIFICATIONS
3840 x 2160, Screen Size
23.97, Frame
2024, Year 01-2.PIECE OF CITY | JUNG-DONG Director, Jiwoong Park Producer, Junghun Kim Line Producer, Guenbum Park A.D, Chanyoung Ann
SPECIFICATIONS
3840 x 2160, Screen Size 23.97, Frame 2024, Year
The second episode of Piece of City explores Daejeon’s printing district spanning Jeong-dong and Samseong-dong, one of Korea’s three major printing streets. Home to hundreds of print shops and factories, the area is defined by cooperation rather than competition. Despite the industry’s decline, its people continue their craft with quiet dedication that this film captures.
01-1.PIECE OF CITY | SOJE-DONG Director, Jiwoong Park Producer, Junghun Kim Line Producer, Guenbum Park A.D, Chanyoung Ann SPECIFICATIONS
3840 x 2160, Screen Size
23.97, Frame
2024, Year01-1.PIECE OF CITY | SOJE-DONG Director, Jiwoong Park Producer, Junghun Kim Line Producer, Guenbum Park A.D, Chanyoung Ann
SPECIFICATIONS
3840 x 2160, Screen Size 23.97, Frame 2024, Year
The Piece of City is a brand film series on urban regeneration, revealing the hidden value of overlooked neighborhoods in a fast-changing era. The first episode explores Soje-dong near Daejeon Station, where new cafes and long-standing local shops coexist in a quiet, timeless balance unique to the area.