Project Room was founded in 2019. Without a fixed base or predetermined structure, we continue to work flexibly in collaboration with a range of practitioners. The visual direction was designed to embody the sensibility and rhythm that define Project Room.

SIZE OF, a brand dedicated to body-customized chairs, is now developing a body measurement device for greater precision in personalization. This film marks the beginning of that journey, driven by the hope that more people will experience the true comfort of a chair made just for them.

SIZE OF is the world’s first brand to create custom chairs based on each individual’s height, sitting height, and weight. This film captures why they chose personalization and what they aim for next.

The third episode of Piece of City tells the story of Daejeon Expo, first held in 1993 and the beginning of the city’s identity as Korea’s City of Science. Once a symbol of national pride, the site has become one of Daejeon’s most loved landmarks, where people of all ages gather and spend time together. This episode captures the Expo’s lasting warmth and spirit.

The second episode of Piece of City explores Daejeon’s printing district spanning Jeong-dong and Samseong-dong, one of Korea’s three major printing streets. Home to hundreds of print shops and factories, the area is defined by cooperation rather than competition. Despite the industry’s decline, its people continue their craft with quiet dedication that this film captures.

The Piece of City is a brand film series on urban regeneration, revealing the hidden value of overlooked neighborhoods in a fast-changing era. The first episode explores Soje-dong near Daejeon Station, where new cafes and long-standing local shops coexist in a quiet, timeless balance unique to the area.