SIZE OF, a brand dedicated to creating body-customized chairs, is now developing a body measurement device for even greater precision in personalization. This marks the beginning of that development journey. With the hope that more people will experience the true comfort of a chair made just for them, Size of continues this project with sincerity and persistence. Looking ahead, Size of remains committed to advancing its body measurement technology so that the comfort of a truly personalized chair can be shared with everyone.

SIZE OF is the world’s first brand to create custom chairs tailored to each individual’s height, sitting height, and weight. This film captures the story behind their decision to pursue personalized seating — and their hopes for what lies ahead.

The third episode of “Piece of City” tells the story of Daejeon Expo, located at the heart of the city. First held in 1993, the Expo marked the beginning of Daejeon’s identity as Korea’s “City of Science.” The 1993 Expo brought immense joy and pride to the public, and today, the site has evolved into one of Daejeon’s most beloved landmarks — a multi-purpose space where families and people of all ages can gather, relax, and spend meaningful time together. This episode captures the warmth and enduring spirit of the Expo and the memories it continues to create.

The second episode of “Piece of City” explores the printing-specialized district spanning Jeong-dong and Samseong-dong in Daejeon. With roughly 500 to 600 print-related stores and factories, this area is known as one of Korea’s three major printing streets. Unlike typical industry competition, the district thrives on mutual support and coexistence. Though the printing trade faces decline, the people here continue their work with quiet dedication, believing it to be their true calling — a spirit that this film seeks to capture.

The Piece of City series is a brand film project rooted in urban regeneration, capturing the hidden value of neighborhoods we often overlook in this fast-changing era. The first episode tells the story of Soje-dong, a neighborhood near Daejeon Station. Just across one block, newly opened cafes and upscale restaurants line the street, while on the other side, a 40-year-old laundry shop and a 60-year-old barbershop still remain. Through the lens, we captured Soje-dong’s unique charm, a quiet and timeless balance found nowhere else in the city.